Tronch for B2B Supplies & Equipment

Help your buyers afford the order they actually need.

B2B suppliers and equipment dealers use Tronch to help customers fund larger purchase orders so they buy what they need, not just what they have cash for.

Why deals stall in b2b supplies

01

Customers order less than they need

Your buyer needs $50K in inventory or equipment but only has $12K available. They place a partial order, run out in 6 weeks, and the reorder cycle is expensive for everyone.

02

Net terms put you at risk

Offering Net-30 or Net-60 on large orders means you're extending credit yourself. When a customer pays late or defaults, you absorb the loss.

03

Lost deals to competitors with financing

The competitor who can offer financing wins the order—even if your product is better. Access to capital is a competitive differentiator.

How Tronch works for b2b supplies

Give your clients a direct path to business funding so deals close faster and at full value.

Offer funding at the point of purchase

When a buyer needs capital for a larger order, send them a Tronch link so they can apply for business funding in minutes.

Eliminate your credit risk

Stop being your customer's bank. Tronch connects them to lending partners—you get paid upfront on the order.

Increase average order value

When customers can fund the full order, AOV goes up. They buy what they need instead of what they can afford today.

No cost, no integration

Send a link via email or text. No ERP integration needed. Free for suppliers.

How a B2B supplier uses Tronch

A commercial kitchen equipment supplier gets a request for $65K in equipment for a new restaurant build-out. The buyer can only put $20K down. Instead of losing the order to a competitor with financing, the sales rep sends a Tronch link. The buyer applies, gets approved for $70K in business credit, and places the full order the same day. The supplier ships the complete package and collects payment in full.

$5K–$5M
Typical order size
2–5x
AOV increase
Zero
Your credit risk
Bigger orders, paid upfront
Result

Up and running in minutes

Step 1

Create your free account

Sign up in under a minute. No cost, no credit card.

Step 2

Invite your client

Send a personalized Tronch funding link via email or text.

Step 3

Client applies in minutes

Short business funding application with a fast decision.

Step 4

You get paid

Approved clients get buying power and you close the deal.

Other industries

Real Estate CoachingBusiness CoachingMarketing AgenciesConsultingEvent ManagementHealth & WellnessConstruction & TradesSaaS & TechnologyCreative Services

Ready to close more deals?

Create your free seller account and start sending buyers through Tronch today. Typical deal size in b2b supplies: $5K–$5M.

Create your free account